7 types of influencer marketing campaigns

Influencer marketing is more than just paying someone to post.

Today’s most successful brands use strategic campaign types tailored to different goals — whether it’s boosting awareness, driving sales, or building trust.

In this guide, we’ll break down the 7 major types of influencer marketing campaigns:

1. Sponsored Content

2. Product Reviews

3. Giveaways & Contests

4. Affiliate Campaigns

5. Brand Ambassadorships

6. Takeovers & Live Collaborations

7. Unboxings & Gifting

You'll learn what each type is, when to use it, and how to run it effectively on platforms like Instagram, YouTube, and more.

Ready to launch smarter influencer campaigns? Let’s get started.